What Does Apheus Mean?

What's in a name? Many people ask us, "What does your company's name mean?" Well, for our company, Apheus has a lot of meaning - at least for us!

If you do a search on Google for Apheus the first thing you'll see is of course our company's website. How did we come up with such a unique name?

It's quite an interesting story:

One night, our company's founders were discussing varioius business strategies. One topic of conversation was the need to pick a name for our business. We wanted something that was unique, short, and memorable to represent the company's ideals and business philosophies.

After turning down several possible names, one of our founders made a bold and unexpected suggestion. He thought that we should adopt a variation of the screen name he used while playing Unreal Tournament. After a brief discussion, we agreed that the suggested name had a "certain ring to it" and thus, Apheus was born!

But what does Apheus mean? The closest comparison we can make for the name Apheus is the Greek god Alpheus, a god of the river. Apheus sounds "sorta Greek", but it really had no bearing on our decision. Nor did the fact that Alpheus is also a genus of shrimp...

We're definitely not in the shrimp business!